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Marketing consist of the way to position a brand, a product or a service inside the reality of a targeted market.
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An efficient marketing campaign must:
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Be integrated,
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Draw attention,
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Be clear,
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Establish positive relations with the consumer,
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Clearly identify the brand
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Performed with perfection
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Launched at the right moment
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Our marketing strategies combine the precision of personalized marketing (database) with the power of traditional printed media, resulting in customer gain and loyalty development and effective brand enrichment.
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We offer a world of branding, marketing and interactive experiences integrating creativity, communication and business. The idea is to combine all communication into a single voice, a single experience that is strong and clear.
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A brand is experienced through products and services, marketing campaigns, promotional and transactional Web sites, representations and every other communications referring to it.
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To coordinate these activities, the members of our team collaborate on all our client’s projects. We support our clients development by suggesting and creating positioning strategies for new brands, innovative packaging, interactive marketing campaigns, advanced, promotional and transactional Web solutions.
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Targeting
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Understanding your target (customer)
allows you to :
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Plan your communications
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Be where the consumer expects to find you and not be where where they don’t
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Transmit the true value of your company, service and product through a language easily perceived by the target
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Cross the communication void
Define your target
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Who is the target?
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Is there more than a single target?
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Wich are the primary and secondary targets?
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What are their needs, their characteristics, their socio-demographic data?
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Are you aiming for this target?
Segmenting your communication actions would increase your results.
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Consumer types
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GENERATION Y
The bold 25-35 years old
Young, dynamic, curious, loves variety, impulsive, user of social media, eco-friendly, looking for low prices.
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GENERATION X
The professional 35-55 years old
Serious, mature, looking for effectiveness, passionate, attracted to the beauty, femininity and sensuality, looking for quality products at the best price, loves shopping.
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BABYBOOMER
The eldest 55+ years old
Modern, contemporary, purist, chic enthusiast, enjoys prestigious products amateur, collector, can afford grand expenses, loves to spoil.
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Advertising
Advertising consist of the way to position a brand, a product or a service inside the reality of a targeted market.
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An efficient
advertising
campaign must:
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Be integrated,
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Draw attention,
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Be clear,
-
Establish positive relations with the consumer,
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Clearly identify the brand
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Perform with perfection
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Launched at the right moment
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Various strategies and/or goals of advertising:
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Brand statement
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Brand awareness
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Creating and maintaining the “Top of mind” effect
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Customer gain
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Direct Sales
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Prospects generation and management
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Execution:
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Targeted market identification
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Advertising strategies planning
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Media and scale selection
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Rate negotiation
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Research and innovation
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Planning, creating and designing
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Placements and follow-ups
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Campaign management
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Reports and analysis
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