[horizontalsection background=”color” colorbg=”#002664″ imagebg=”” imageparallax=”true” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”true” videooverlay=”” videooverlayopacity=”1″ textcolor=”text-light” pdtop=”0″ pdbottom=”120″ fullheight=”false”][columnsection wrapper=”wrapper” animation=”false”][col size=”one-full” last=”last-col” animation=”false”]

Marketing consist of the way to position a brand, a product or a service inside the reality of a targeted market.

[spacer size=”mini”][/col][/columnsection][columnsection wrapper=”wrapper” animation=”false”][col size=”one-half” animation=”false”]

An efficient marketing campaign must:

[/col][col size=”one-half” last=”last-col” animation=”false”][spacer size=”small”]

Be integrated,
Draw attention,
Be clear,
Establish positive relations with the consumer,
Clearly identify the brand
Performed with perfection
Launched at the right moment

[/col][/columnsection]

[/horizontalsection][horizontalsection background=”color” colorbg=”#ffffff” imagebg=”” imageparallax=”true” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”true” videooverlay=”” videooverlayopacity=”1″ textcolor=”text-dark” pdtop=”120″ pdbottom=”120″ fullheight=”true”][wolf wrapper=”wrapper” parallax=”true” captionparallax=”true” randomhorizontaloffset=”true” mouseparallax=”true”][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/vide.png” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wright” customcaptionwidth=”100%” customimagewidth=”10%” captionposition=”overlay”]

Our marketing strategies combine the precision of personalized marketing (database) with the power of traditional printed media, resulting in customer gain and loyalty development and effective brand enrichment.

[/wolfitem][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/vide.png” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wleft” customcaptionwidth=”100%” customimagewidth=”10%” captionposition=”overlay”]

We offer a world of branding, marketing and interactive experiences integrating creativity, communication and business. The idea is to combine all communication into a single voice, a single experience that is strong and clear.

[/wolfitem][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/vide.png” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wright” customcaptionwidth=”100%” customimagewidth=”10%” captionposition=”overlay”]

A brand is experienced through products and services, marketing campaigns, promotional and transactional Web sites, representations and every other communications referring to it.

[/wolfitem][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/triangle-01.png” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wleft” customcaptionwidth=”100%” customimagewidth=”” captionposition=”overlay”]

To coordinate these activities, the members of our team collaborate on all our client’s projects. We support our clients development by suggesting and creating positioning strategies for new brands, innovative packaging, interactive marketing campaigns, advanced, promotional and transactional Web solutions.

[/wolfitem][/wolf][/horizontalsection][horizontalsection background=”color” colorbg=”#f2f2f2″ imagebg=”” imageparallax=”null” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”null” videooverlay=”” videooverlayopacity=”null” textcolor=”text-dark” pdtop=”120″ pdbottom=”0″ fullheight=”true”]

Targeting

[spacer size=”medium”][columnsection wrapper=”wrapper” animation=”false”][col size=”two-third” animation=”false”]

Understanding your target (customer)
allows you to :

Plan your communications
Be where the consumer expects to find you and not be where where they don’t
Transmit the true value of your company, service and product through a language easily perceived by the target
Cross the communication void

Define your target

Who is the target?
Is there more than a single target?
Wich are the primary and secondary targets?
What are their needs, their characteristics, their socio-demographic data?

[/col][col size=”one-third” last=”last-col” animation=”false”][sr-gallery images=”image~~1610~~https://xprsscom.com/wp-content/uploads/2016/11/graphique-comm5-150×150.gif” type=”gallery” columns=”1″ animation=”normal” tilesize=”300″ crop=”false” spaced=”yes” lightbox=”no”][/col][/columnsection][spacer size=”medium”][/horizontalsection][horizontalsection background=”color” colorbg=”#002664″ imagebg=”https://xprsscom.com/wp-content/uploads/2016/11/gradient-2.png” imageparallax=”false” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”true” videooverlay=”” videooverlayopacity=”1″ textcolor=”text-light” pdtop=”120″ pdbottom=”0″ fullheight=”true”][wolf wrapper=”wrapper” parallax=”true” captionparallax=”true” randomhorizontaloffset=”false” mouseparallax=”true”][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/Untitled-2-3.png” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wleft” customcaptionwidth=”65%” customimagewidth=”65%” captionposition=”overlay”]

Are you aiming for this target?

Segmenting your communication actions would increase your results.

[/wolfitem][/wolf][/horizontalsection][spacer size=”medium”]

Consumer types

[spacer size=”big”][wolf wrapper=”wrapper” parallax=”true” captionparallax=”true” randomhorizontaloffset=”true” mouseparallax=”true”][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/Generation-y4.gif” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wleft” customcaptionwidth=”60%” customimagewidth=”45%” captionposition=”overlay”]

GENERATION Y

The bold 25-35 years old

Young, dynamic, curious, loves variety, impulsive, user of social media, eco-friendly, looking for low prices.

[/wolfitem][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/Generation-X4.gif” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wright” customcaptionwidth=”60%” customimagewidth=”45%” captionposition=”overlay”]

GENERATION X

The professional 35-55 years old

Serious, mature, looking for effectiveness, passionate, attracted to the beauty, femininity and sensuality, looking for quality products at the best price, loves shopping.

[/wolfitem][wolfitem size=”wfull” speed=”” image=”/wp-content/uploads/2016/11/Babyboomer4.gif” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”true” imageposition=”wleft” customcaptionwidth=”60%” customimagewidth=”45%” captionposition=”overlay”]

BABYBOOMER

The eldest 55+ years old

Modern, contemporary, purist, chic enthusiast, enjoys prestigious products amateur, collector, can afford grand expenses, loves to spoil.

[/wolfitem][/wolf][horizontalsection background=”color” colorbg=”#f4ffea” imagebg=”” imageparallax=”true” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”true” videooverlay=”” videooverlayopacity=”1″ textcolor=”text-dark” pdtop=”120″ pdbottom=”120″ fullheight=”true”][columnsection wrapper=”wrapper” animation=”false”][col size=”one-full” last=”last-col” animation=”false”]

Advertising

Advertising consist of the way to position a brand, a product or a service inside the reality of a targeted market.

[/col][/columnsection][sr-gallery images=”image~~1615~~https://xprsscom.com/wp-content/uploads/2016/11/Advertising2-150×150.gif” type=”gallery” columns=”1″ animation=”false” tilesize=”300″ crop=”false” spaced=”yes” lightbox=”no”][spacer size=”mini”][columnsection wrapper=”wrapper” animation=”true”][col size=”one-half” animation=”200″]

An efficient
advertising
campaign must:

[/col][col size=”one-half” last=”last-col” animation=”200″]

Be integrated,
Draw attention,
Be clear,
Establish positive relations with the consumer,
Clearly identify the brand
Perform with perfection
Launched at the right moment

[/col][/columnsection][spacer size=”big”][columnsection wrapper=”wrapper” animation=”true”][col size=”one-half” animation=”200″]

Various strategies and/or goals of advertising:

[/col][col size=”one-half” last=”last-col” animation=”200″]

Brand statement
Brand awareness
Creating and maintaining the “Top of mind” effect
Customer gain
Direct Sales
Prospects generation and management

[/col][/columnsection][spacer size=”big”][columnsection wrapper=”wrapper” animation=”true”][col size=”one-half” animation=”200″]

Execution:

[/col][col size=”one-half” last=”last-col” animation=”200″]

Targeted market identification
Advertising strategies planning
Media and scale selection
Rate negotiation
Research and innovation
Planning, creating and designing
Placements and follow-ups
Campaign management
Reports and analysis

[/col][/columnsection][spacer size=”big”][/horizontalsection]

Marketing consist of the way to position a brand, a product or a service inside the reality of a targeted market.

An efficient marketing campaign must:

Be integrated,

Draw attention,

Be clear,

Establish positive relations with the consumer,

Clearly identify the brand

Performed with perfection

Launched at the right moment

Our marketing strategies combine the precision of personalized marketing (database) with the power of traditional printed media, resulting in customer gain and loyalty development and effective brand enrichment.

We offer a world of branding, marketing and interactive experiences integrating creativity, communication and business. The idea is to combine all communication into a single voice, a single experience that is strong and clear.

A brand is experienced through products and services, marketing campaigns, promotional and transactional Web sites, representations and every other communications referring to it.

Targeting

Understanding your target (customer) allows you to :

Plan your communications

Be where the consumer expects to find you and not be where where they don’t

Transmit the true value of your company, service and product through a language easily perceived by the target

Cross the communication void

Define your target

Who is the target?

Is there more than a single target?

Wich are the primary and secondary targets?

What are their needs, their characteristics, their socio-demographic data?

Are you aiming for this target?

Segmenting your communication actions would increase your results.

Consumer types

GENERATION Y

The bold 25-35 years old

Young, dynamic, curious, loves variety, impulsive, user of social media, eco-friendly, looking for low prices.

GENERATION X

The professional 35-55 years old

Serious, mature, looking for effectiveness, passionate, attracted to the beauty, femininity and sensuality, looking for quality products at the best price, loves shopping.

BABYBOOMER

The eldest 55+ years old

Modern, contemporary, purist, chic enthusiast, enjoys prestigious products amateur, collector, can afford grand expenses, loves to spoil.

Advertising

Advertising consist of the way to position a brand, a product or a service inside the reality of a targeted market.

An efficient advertising campaign must:

Be integrated,

Draw attention,

Be clear,

Establish positive relations with the consumer,

Clearly identify the brand

Perform with perfection

Launched at the right moment

Various strategies and/or goals of advertising:

Brand statement

Brand awareness

Creating and maintaining the “Top of mind” effect

Customer gain

Direct Sales

Prospects generation and management

Execution:

Targeted market identification

Advertising strategies planning

Media and scale selection

Rate negotiation

Research and innovation

Planning, creating and designing

Placements and follow-ups

Campaign management

Reports and analysis

Understanding your target (customer)
allows you to :

An efficient
advertising
campaign must: