[horizontalsection background=”color” colorbg=”#002664″ imagebg=”” imageparallax=”true” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”true” videooverlay=”” videooverlayopacity=”1″ textcolor=”text-light” pdtop=”120″ pdbottom=”120″ fullheight=”false”][columnsection wrapper=”wrapper” animation=”false”][col size=”one-full” last=”last-col” animation=”false”]
Strategy and creativity,
two different parts of communication
[/col][/columnsection][wolf wrapper=”wrapper” parallax=”true” captionparallax=”true” randomhorizontaloffset=”false” mouseparallax=”true”][wolfitem size=”wfull” speed=”-1″ image=”https://xprsscom.com/wp-content/uploads/2016/11/Cerveau-01.png” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”false” imageposition=”wleft” customcaptionwidth=”100%” customimagewidth=”120%” captionposition=”overlay”]
LeftBrain
Strategic thinking
Thinkingu00a0[iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Analytical mindu00a0[iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Logic [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Languageu00a0[iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Reasoningu00a0[iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Writingu00a0[iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Mathematicsu00a0[iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
RightBrain
Creative thinking
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Creativity
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Artisticu00a0instinct
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Beauty
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Imagination
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Intuition
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Emotion
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Expression
[/wolfitem][/wolf][columnsection wrapper=”wrapper-small” animation=”false”][col size=”one-half” animation=”false”]
Left Brain
Strategic thinking
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Thinking
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Analytical mind
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Logic
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Language
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Reasoning
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Writing
[iconfont type=”fa-long-arrow-right” size=”normal” color=”#ffffff”] Mathematics
[/col][col size=”one-half” last=”last-col” animation=”false”]
RightBrain
Creative thinking
Creativity [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Instinct [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Beauty [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Imagination [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Intuition [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Emotion [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
Expression [iconfont type=”fa-long-arrow-left” size=”normal” color=”#ffffff”]
[/col][/columnsection][/horizontalsection][spacer size=”medium”]
identity
or simply put, what makes a brand
[spacer size=”medium”][columnsection wrapper=”wrapper” animation=”false”][col size=”one-full” last=”last-col” animation=”false”]
Brands are alive. Brands are emotions because people (consumers) are intuitive, emotional. Nowadays, brands are defined by the consumer and not only by companies or markets.
[spacer size=”mini”][/col][/columnsection][columnsection wrapper=”wrapper” animation=”false”][col size=”one-half” animation=”false”][sr-gallery images=”image~~1331~~https://xprsscom.com/wp-content/uploads/2016/11/coeur-EN-150×150.gif” type=”gallery” columns=”1″ animation=”false” tilesize=”null” crop=”null” spaced=”yes” lightbox=”no”][/col][col size=”one-half” last=”last-col” animation=”false”]
A strong brand identity, in the end, is as strong as the emotional bond between a person and the brand, its product, its service, its prints, its strength, its quality and its resulting connectivity.
In other words, businesses can no longer choose the way the consumers perceive their brand, it’s rather the every individual perceptions of consumers that really defines your product or brand.
[/col][/columnsection][spacer size=”small”][columnsection wrapper=”wrapper” animation=”true”][col size=”one-full” last=”last-col” animation=”200″]
Creating an identity requires not only an understanding of the products, their qualities and their specificities, but especially a deep understanding of the experiences relationships they will generate. Brands must expand further than their visual graphics; they must tug at the consumer’s heartstrings.
[spacer size=”big”][/col][/columnsection][horizontalsection background=”color” colorbg=”#f4f4f4″ imagebg=”” imageparallax=”true” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”true” videooverlay=”” videooverlayopacity=”1″ textcolor=”text-dark” pdtop=”120″ pdbottom=”0″ fullheight=”true”][columnsection wrapper=”wrapper” animation=”true”][col size=”one-half” animation=”200″]
Your identity plays a role
The first goal of a brand is to motivate more people to buy more products, more often, at a higher price.
[/col][col size=”one-half” last=”last-col” animation=”200″]
PRE-PURCHASE
Seduce,
Spark imagination,
Attract
PURCHASE
Distinguish,
Influence,
Provoke
POST-ACQUISITION
Surprise,
Satisfy,
Recreate desire
[/col][/columnsection][spacer size=”big”][/horizontalsection][horizontalsection background=”image” colorbg=”” imagebg=”https://xprsscom.com/wp-content/uploads/2016/11/shutterstock_318939839-1.gif” imageparallax=”false” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”null” videooverlay=”” videooverlayopacity=”null” textcolor=”text-light” pdtop=”0″ pdbottom=”0″ fullheight=”true”][spacer size=”big”][columnsection wrapper=”wrapper” animation=”false”][col size=”one-half” animation=”false”][sr-gallery images=”image~~1597~~https://xprsscom.com/wp-content/uploads/2016/11/shutterstock_318939839-2_04-150×150.png” type=”gallery” columns=”1″ animation=”false” tilesize=”null” crop=”null” spaced=”yes” lightbox=”no”][/col][col size=”one-half” last=”last-col” animation=”false”][sr-gallery images=”image~~1594~~https://xprsscom.com/wp-content/uploads/2016/11/shutterstock_318939839-2_01-150×150.png” type=”gallery” columns=”1″ animation=”false” tilesize=”null” crop=”null” spaced=”yes” lightbox=”no”][/col][/columnsection]
Why is your brand identity so important ?
we are saturated
with choices
[columnsection wrapper=”wrapper” animation=”false”][col size=”one-half” animation=”false”][sr-gallery images=”image~~1595~~https://xprsscom.com/wp-content/uploads/2016/11/shutterstock_318939839-2_02-150×150.png” type=”gallery” columns=”1″ animation=”false” tilesize=”300″ crop=”false” spaced=”yes” lightbox=”no”][/col][col size=”one-half” last=”last-col” animation=”false”]
You have to stand out from the crowd…
[/col][/columnsection][columnsection wrapper=”wrapper” animation=”false”][col size=”one-half” animation=”false”]
Our brain filters every information and primarily recognizes what is
different.
[/col][col size=”one-half” last=”last-col” animation=”false”][sr-gallery images=”image~~1596~~https://xprsscom.com/wp-content/uploads/2016/11/shutterstock_318939839-2_03-150×150.png” type=”gallery” columns=”1″ animation=”false” tilesize=”null” crop=”null” spaced=”yes” lightbox=”no”][/col][/columnsection][/horizontalsection][horizontalsection background=”color” colorbg=”#d1f6ef” imagebg=”” imageparallax=”true” videomp4=”” videowebm=”” videoogv=”” videowidth=”” videoheight=”” videoposter=”” videoparallax=”true” videooverlay=”” videooverlayopacity=”1″ textcolor=”text-dark” pdtop=”120″ pdbottom=”120″ fullheight=”true”]
Branding
a visual identity
[spacer size=”small”][columnsection wrapper=”wrapper-small” animation=”true”][col size=”one-full” last=”last-col” animation=”200″]
Branding is the visual presentation of brands. This visual world must be felt throughout all corporate communications; websites, stationery, posters, advertising, packaging. In the end, every communication has an effect on the perception of the company, its identity and its brand.
[spacer size=”medium”][/col][/columnsection][sr-gallery images=”image~~1600~~https://xprsscom.com/wp-content/uploads/2016/11/branding-1-150×150.gif” type=”gallery” columns=”1″ animation=”normal” tilesize=”300″ crop=”false” spaced=”yes” lightbox=”no”][spacer size=”medium”][columnsection wrapper=”wrapper” animation=”true”][col size=”one-half” animation=”200″]
Why rethink an identity,
a brand?
There are several reasons why an organization rethinks its identity.
[/col][col size=”one-half” last=”last-col” animation=”200″]
-
The product and/or service changes or evolves
-
A readjustment of the targeted market is necessary
-
The targeted group is changing or evolving
-
The corporate structure is changing
-
The trademark and1or identity is getting over use or off trends
-
The trademark and/or identity is not graphically communicated consistently witch results in consumers misunderstanding
[/col][/columnsection][spacer size=”medium”][columnsection wrapper=”wrapper” animation=”true”][col size=”one-half” animation=”200″]
solutions :
Creating a new brand and/or identity, giving it a face-lift, taking new directions.
To evolve efficiently, you must:
[/col][col size=”one-half” last=”last-col” animation=”200″][spacer size=”big”]
-
Do research on competitors
-
Establish a brand communication workshop aiming to transmit the brand values
-
Create a brand guideline and define its uses
-
Create a new brand / identity only if necessary
-
Develop a marketing strategy for the coming year
[/col][/columnsection][/horizontalsection]